A Cumbrian hotel has won a top industry award.
The Daffodil Hotel and Spa in Grasmere picked up the award for Best In-House Team at the Northern Marketing Awards held in Manchester last month.
The Best In-house Team award recognises “the stand out performance of an effective marketing strategy based on skills used in-house to generate exceptional results”.
Head of marketing, Laura Donnelly, said the Daffodil team had developed a marketing strategy to appeal to the modern traveller visiting the Lake District.
She said: “We are delighted to bring a Northern Marketing Award back home to Cumbria, it’s fantastic for us to have our marketing strategy and campaigns recognised alongside some of the north’s most innovative brands.
“Being a small and dedicated team, winning the Best In-house Team award is a particularly special one for us.
“We have always placed a huge importance on leading with in-house marketing to create and deliver a digital strategy that will attract and engage our audience.”
On presenting the award, the judges said: “This is a great team who have demonstrated excellent compassion and flair in their work. The entry was highly emotive, inspirational and an excellent example of overcoming challenges to succeed.”
The Northern Marketing award is the seventh the team have won since the hotel opened in 2012.
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